(See Coke.) It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. A grain based breakfast most certainly ISNT healthy. They see friends and relatives dropping dead from the Jonestown jab and wonder why. The culture is rife with this stuff now . But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. These advertisers are scumbags and people should boycott the products that theyre promoting!! LBJ himself said about this act in 1964, we have the [black] vote for the next 100 years. But even a decade after this atrocious act, I can remember working side by side with many, many blacks at a Houston oil refinery who just wanted to provide the best they could for their families. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. Now, it's an ad, and in the end it doesn't matter, however, I feel this forced diversity does impact some aspects of media. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. Good response posts too. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. Have you seen Zucks Avatar? As others have pointed out, its actually exacerbating racism. Ha! However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Expert Panel, Forbes Communications Council. Thanks for your input. But a breakfast cereal company? An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. yes white males need not applyespecially blonde males racism, discrimination. Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. This is not realistic or representative. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. But boy, Ive learned since then!! If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. Its nice to see that others also notice and disapprove. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. Ive noticed it, too a conspicuous number of women replacing traditional male leads in truck commercials, super-hero movies, etc. etc.not racism, but facts that prove their babble crap are myths (Law & Order: SVU particularly.). Yes, being a blonde haired man, Ive noticed that too. I cry for the state of America these days because as previously posted, I date back to much better days. And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. As someone who, like you, has been down his share of rabbit holes, I agree. A very simple chromosome test is all that is needed. Its really amazing how poorly these companies treat their customers and potential customers, especially compared to a brand like Chewy that works so hard to deliver positive experiences. Because all they want is welfare. I agree wholeheartedly. Its annoying to see so much over representation. We all have different backgrounds that make us who we are. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. There are no white males other than stupid guys! Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. John, you are absolutely right. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. Yep. Great points well stated, Jim. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. blacks commit crime at higher rates With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. I saw plenty on my Xbox dashboard whether I wanted to or not. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Actually, Jordy, I dont think Robert is being sarcastic. His firm is huge, and he sees his responsibility in the industry to promote diversity. I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. Yes, I agree with the earlier poster in commending you on your courage. Good for you for boycotting some of these advertisers. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. If blm does not get their way, they burn down the cities. Thanks, Jackson. Should we start shutting down and burning down communities to highlight this fact? It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Nothing gets a message through like a punch to the pocketbook. March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. This is brand suicide. Pretty dumb, I guess. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. Yall bitching cause Cheerios shows a black man with a dumb white wife and a Chinese kid? Like what happened with that BLM founder after she bought four million-dollar homes in L.A. I am glad The Awakening is happening Im just worried that it might be too late. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. You shouldnt be.). These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? We know the key is authenticity. Me, I think Ive just hit a personal milestone. We are in deep shit. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. Someone should research who is actually creating these ads! What? Mine your data and do research before making assumptions and youll be authentic as it comes from your current customers. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. Forced Diversity is a buzzword thrown by bigots to rationalize critiques against works featuring diverse people on the merit that diverse people make a work "worse." Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. From there, your marketing will naturally reflect the ethos.
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